Gimmick Watch

Webster's dictionary defines "gimmick" as an attention-getting strategem or inducement. My friends and roomates through the years have noticed my love for gimmicks, and many have come aboard the gimmick train. The love for gimmicks might be a hereditary trait. My grandmother, Charlotte Peets, has been putting gimmicks in our stockings for years. However, she was to be topped only by my mother, affectionately known as the gimmick queen. When stores see my mom coming, they begin putting all their new products in the aisle. If it says "new" or "new look" on the box, my mom is going to scoop it up. Therefore, I've been raised on gimmicks, and what a joy they bring!

With that being said, I will use this blog every once in a while to alert our readers to new gimmicks on the market. I picked up one yesterday....Fruity Cheerios.

Gimmick Review: B -
Creative idea, great looking box, great namebrand, but the taste isn't that great. You would expect a fruit loops flavor, but instead it tastes a lot like Trix, but not as quality. Also, it doesn't even really change the color of the milk, which is always a plus in my book. It simply means you can drink the milk at the end and get the fine sugary taste.

Great Gimmick of the past:
Crystal Pepsi - I will never forget the day that Mom Sorgenfrei brought home the clear Pepsi. Mom calls everyone into the kitchen, "Gather around kids, your in for a real treat." Then she proceeds to unveil the crystal pepsi. It was a second Christmas for Mark and I. There we stood just staring at the fascinating new gimmick. It Looks like Sprite, everything in you tells you its going to be Sprite, that is until it hits those taste buds. I'm disappointed Clear Pepsi went off the shelves so quickly and so was Van Halen for that matter. He had a great rendition of "right now" to promote the product. The Sorgenfrei's were one family that gave Clear Pepsi a big thumbs up.

Future gimmicks to be covered: Nerd Ropes, the Pizzaz, and so much more. One of the many things that makes a Free Enterprise economy great - the proliferation of gimmicks.

P.S. Ole Miss received a #75 ranking from SI. Ouch!