Friday, February 02, 2007

The phenomenon of the Super Bowl Commercial



I am definitely of the opinion, that Super Bowl Sunday ought to become a national holiday. Everything involved in the day is both Manly and American. The game is what matters, but of course the commercials are somewhat of a tasty "bag of Dorito's" before the Pizza arrives. This creates an unusually frustrating predicament...when do you take a bathroom brake?? If your a man, you better choose wisely. Still, it's the only time of the year we ACTUALLY WANT TO WATCH COMMERCIALS. The Super Bowl is the 'eschatos' of the story of advertising, in a word - it is their own Super Bowl. I wanted to do a post on the greatest commercials, but i just couldn't decide how to properlly do that. There have been so many great ones and the list is so long. I checked around, and everyone's favorite commercial is either the Apple-1984 (when they introduced Macintosh and essentially changed communication forever) or the 1977 Coke Commercial with Mean Joe Green. Both are special, but since I wasn't really 'around' to appreciate those and they already get their props, we should just list some of our favorites, No real order is here just the comapanies and my favorite ones that came to mind. Also, that guy who is trying to propose in an ad spot - how gay is he? During the Super Bowl?

1) Bud light - It's too difficult to find my favorite of theirs, but they are without a doubt the best in the business. I think my personal favorite is the "I love you man" one (where a father and son are fishing and the son tells his Dad he loves him..the father turns and says thanks, but your not getting my Bud light). Also in recent memory the 'trained dog', the 'magic revolving refrigerator', the 'skydiving' one where the pilot jumps out w/o a chute, the 'farting horses', and of course 'the real men of Genius'.

2) Budweiser - not sure how much these two can be separated, but they are pretty close in greatness. I wasn't so crazy about the "frogs", some were. "Cedric the entertainer's" one where he shakes up the bottle was classic. Maybe the most famous of them all was the "waaaaaaaaaasssssuuuppp" - which was funny Super Bowl night, and then quickly got old. The "Clydesdales Play Ball" (1996) -- A snowy game of pick-up football between two teams of horses -- was funny.

3) McDonald's Jordan vs. Bird ("nothing but net")- i actually remember being nervous as a kid that someone might miss

4) FED EX - the caveman one a few years ago was funny, but my favorite was the "Castaway" commercial a few years ago where they recapitulate the final scene and the woman opens the 'package that gave him a will to live' - in the package was a sattelite phone and gps system

5) Pepsi and Coke - both of these bring out some greats. The 'diner' with the truck drivers, who can forget the little boy and Cindy Crawford, P-diddy's new ride, Micheal J. Fox and the apartment 10G, and my personal favorite was the year they introduced 'clear pepsi' - i could have sworn that was gonna taste good and last.

6) Miller Lite - I just loved the ones where they combine stuff (weiner dog show and drag racing became 'weiner dog racing'..and ice skating and hockey became full contact figure skating)

7) Just one commercial from this company: Nissan Maxima “Pigeon”: America loves ads with talking pigeons, especially when those pigeon’s sound like Cliff Clavin from “Cheers.” In this 1997 ad, three pigeons see a new Maxima emerge from a car wash. They immediately sense it is their duty to, well, doodie on the car windshields. As the theme to “Top Gun” plays in the background, two pigeons miss their target and leave it to their leader, the Cliff Clavin-esqe bird, to fly down onto the Maxima. Despite his confidence, he only ends up colliding head first with a closing garage door.


This list is so minimal and needs to be enhanced by the sweet emotion community. What is the best of all time?? Also, if your wondering why i posted this particular commercial for viewing - please....this is Sweet Emotion, would i have gone any other way??

Super Bowl Pick: Colts by 20

5 Comments:

At 6:32 PM, Blogger Alex said...

This comment has been removed by a blog administrator.

 
At 6:33 PM, Blogger Alex said...

Now I know what Han Solo felt like when the Ewoks welcomed them as equals..

"What I always wanted"

 
At 6:45 PM, Blogger Brian said...

I still miss the bud bowl. I can remember debating the winner back in elementary school.

 
At 9:40 PM, Blogger Alex said...

i'm watching this CBS special on 'greatest super bowl commercial', i'm just stunned at some things they have on there...not funny, some very lame choices.

..also, i don't really get the 'Mean Joe Green' coke commercial??

 
At 1:30 PM, Blogger joel kimmel said...

i think we might need to eliminate the off week before the super bowl, or at least ban people from talking about it until the monday before. here's how out of stories Sportscenter is: "up next: how striking out in a little league game prepared Rex for the pressure of playing in the Super Bowl." SC should know better than this.

 

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